Madhumitra: Visual Identity Design
I have tried creating a visual identity for the Madhumitra Diabetes Clinic in this project. Diabetes has a lot of fear attached to it. Many people get mentally stressed to even comprehend that they have diabetes. In such cases, the place where they will be given the consultations and guidance needs to be warm, welcoming. This work is created by considering the mental model of the consumers, relevance of the topic and suggestions from the client.